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Mozilla Foundation Report for 2009 Week 1

This is Zak Greant's weekly report on his activities for the Mozilla Foundation from December 29th, 2008 to January 4th, 2009.

Overview

Another week of the Christmas and New Year holidays with many of my Mozilla colleagues unavailable. As with the previous week, I focused on 2009 program development and engagement.

The program development work was in the form of brainstorming, planning and research for upcoming 2009 Mozilla activities.

The engagement work focused on participating in the Mozilla blogorama. I kept up with Planet Mozilla, commented on blog posts I found interesting and continued a series of lightweight blog posts.

More details on both activities follow:

Program Development

I finished drafting a new statement of work and sent this to Mark. The SoW reflects my personal opinions on our direction and is in a structure I'm more comfortable with. I'm hoping that it fits all of our needs better.

I worked on a plan for the Mozilla as a Social Movement idea. It got rather large and messy. I hoped to have it whittled down in time for people to review before our Monday, January 5th meeting but did not succeed. (Note: I delivered a rather bloody hack of an hour before our meeting, followed by a more polished version a few hours later.)

I planned out a blog arc around ongoing program innovation that was rather tangled up with the social movement idea. I'll share the arc once I pull out the overlap.

Engagement

I kept working on my engagement blog arc, writing the "Hitchhiking the Information Superhighway" post and adding the "Tell Me How the Spark Caught Flame" post after realizing that I should test some of my earlier ideas.

I think that the "Spark" post was a successful test: In the first few days the post was online, about 5% of the people who visited the URL for the blog post left a comment. This has dropped over time, but it's a good initial rate for a one-off program with only small and implicit rewards.

I also drafted parts of the "A Letter to Benjamin Webb", "Pillow Talk" and "From Killer App to Mega-Platform Defender" posts.

Most of posts so far written in the arc have had about 300 to 400 visits each (according to my blog stats) and I'm seeing return readership from post to post. I'm not sure how many people have read these posts on planets (like Planet Mozilla) that include the entire post online. They've been redistributed through Planet PHP, Planet MySQL, Planet FLOSS Foundations (I'm not sure that anyone reads this planet) and a set of poorly disguised SEO planets. Some readers have redistributed links, which is gratifying and (in the case of well-followed Twitterers) quite useful. (Thanks Boris!)

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