Welcome!

Open Source Cloud Authors: Liz McMillan, Zakia Bouachraoui, William Schmarzo, Elizabeth White, Yeshim Deniz

Related Topics: Agile Computing

Agile Computing: Article

The Technology Behind President Obama's Historic Victory

How the Road to the White House Traveled the Information Superhighway

Each year Chariot Solutions brings together the best and the brightest in emerging technologies at its annual Emerging Technologies for the Enterprise (ETE) Conference to collectively examine the latest trends impacting enterprise information technology. The 4th Annual ETE Conference, to be held March 26 and 27 in Philadelphia, continues the conference's trend of expanding its content each year to explore a wider range of technologies and their applications. As part of ETE 2009, a special Keynote Address will focus on the implications of emerging technology for a unique enterprise - a presidential campaign.

Jascha Franklin-Hodge, Chief Technology Officer and Founding Partner of Blue State Digital, will be presenting "Lessons from the Obama Online Campaign" as a special lunchtime Keynote Address on March 27 at 12:45 PM at the Philadelphia Marriott West. Blue State Digital specializes in wielding web-based tools to increase awareness, advocacy and fundraising capabilities for non-profits and social causes. These strengths in utilizing interactive content and social networks to build, mobilize and empower a purpose-driven online community have resulted in an unusual niche market - the political candidate. Franklin-Hodge and Blue State Digital were instrumental in developing the strategy and web technology platform for President Obama that that helped propel him to his historic victory.

A constant challenge for any candidate seeking office is energizing their support base, and finding ways to translate that support into donations. To create and sustain buzz throughout the lengthy election cycle, Blue State Digital devised and developed an unprecedented online fundraising, constituency building and peer-to-peer networking platform for the Obama for America online campaign. The result was a web presence that engaged Obama's supporters and encouraged them to take action. The fundraising tools deployed by Blue State Digital generated over $500 million in campaign contributions.

"Barack Obama's presidential campaign set a new standard for online engagement.  At Blue State Digital, we helped to provide easy-to-use technology in order to communicate to supporters in action-oriented and personalized ways. All types of organizations, large and small, can make many of these tools and methods work for them," said Franklin-Hodge.  "I look forward to sharing some of these strategies at the Emerging Technologies for the Enterprise Conference."

Much of the buzz around emerging technologies focuses on its cost-savings benefits. The efforts of Blue State demonstrate that these technologies, such as Web 2.0 and social networking tools, have the ability to open new channels for contributions or revenue. During his presentation, Franklin-Hodge will address how other organizations and businesses can adopt the tools and techniques utilized by the Obama campaign to engage their constituents and customers.

"ETE has always been a forum for exploring the current landscape of enterprise technologies and inspiring the next wave of game-changing development," said Tracey Welson-Rossman, Director of Business Development for Chariot Solutions. "We're very pleased to have Jascha delivering a Keynote this year.  His behind-the-scenes account of the success Obama online campaign is a compelling case study for the power of emerging tech."

More Stories By Patrick Sweeney

Patrick Sweeney is a PR strategist and copywriter.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...