|By Jeremy Geelan||
|April 1, 2009 09:30 AM EDT||
"Sun's strategy is to become the leading provider of technology for both public and private clouds," declares Sun's Sr. Vice President of Cloud Computing, David Douglas, in this Exclusive Q&A with the Conference Chair of Cloud Computing Expo in New York, Jeremy Geelan. "We bring a wealth of technology and experience in systems, software, and datacenters," Douglas continues, "as well as the ability to reach the two major customer segments we address on a daily basis: our large community of developers and our enterprise customers."
Cloud Computing Expo: You’ve been known to claim that Sun has been “Anticipating Cloud Computing for 20 Years” – can you unpack that for us?
David Douglas: Cloud computing is the embodiment of Sun's vision: the Network is the Computer. The Sun Cloud builds upon more than 20 years of network computing innovation, more than 4,000 developers, and open source users that number in the hundreds of millions worldwide. The Sun Cloud leverages our extensive portfolio of technologies and is built on top of open source platforms ranging from ZFS and Java to MySQL and OpenSolaris.
Cloud Computing Expo: The announcement of the Sun Open Cloud Platform created a great deal of interest: tell us what the overall vision is there?
David Douglas: Sun's strategy is to become the leading provider of technology for both public and private clouds. We bring a wealth of technology and experience in systems, software, and datacenters, as well our the ability to reach the two major customer segments we address on a daily basis: our large community of developers and our enterprise customers. We bring cloud computing to these two markets by building the Sun Cloud - a public cloud for developers, students, startups and divisions within larger companies - and the technology behind it, the Sun Open Cloud Platform, as a resource for enterprise customers who want to take advantage of the cost efficiencies of cloud computing but need to keep their data behind their firewall in the form of a “private cloud.” Sun in uniquely positioned with this two-pronged strategy - each part of which supports and extends the other.
Cloud Computing Expo: So interoperability and openness are the key characteristics of a successful Cloud ecosystem, as far as Sun is concerned
Douglas: As cloud adoption takes off, users will be looking to be able to move applications and data from a private to a public to a hybrid cloud and from one public cloud to another. The Sun Cloud is built on the Sun Open Cloud Platform, which leverages the best in world-class open source technologies like Java, MySQL, OpenSolaris and Open Storage to deliver breakthrough efficiencies in cost and scale, and easier and faster software development to help developers build their own open clouds. We envision a world of many clouds – public and private -- that are open and interoperable, which is why we also announced the release of a core set of Open APIs under the Creative Commons license -- which no one else has done. By opening the Sun APIs and other technologies as part of our ongoing commitment to drive open communities, the Sun Cloud will be at the center of an open ecosystem of developers and partners benefiting from these open clouds. We will be making the technologies and architectural blueprints developed for the Sun Cloud available to customers interested in building their own clouds -- enabling private clouds or non-Sun owned and operated public clouds to interoperate with each other.
Cloud Computing Expo: Backing up a moment, what are the main business drivers for this overall technology trend? Is it cost-driven, efficiency-driven, what are the top three drivers?
Douglas: Companies are looking to cloud computing for a number of reasons related to cost, agility and flexibility. Developers are drawn to the flexibility, the ability to self-provision and the speed at which they can acquire compute or storage capacity and get their applications up and running without involving IT. Both the startup and enterprise communities like the economies of cost and scale that clouds deliver. There is alot of underutilized compute and storage capacity out there, and under a cloud model, customers pay only for what they use.
Cloud Computing Expo: And how about from a specifically Sun perspective – how are you leveraging Sun’s breadth of Enterprise IT experience, for example what verticals are leading the adoption of the Cloud?
Douglas: We just announced our first cloud – the Sun Cloud – our public offering focused on the developer, startup, student communities and departmental level deployments within bigger companies. Sun's entire portfolio of open source technologies and systems are being leveraged as part of the Sun Cloud Storage Service and Sun Cloud Compute Service, including VirtualBox, OpenOffice, Open Storage, Java and MySQL. For example, Sun's Open Storage products enabled Sun to build a storage cloud at a lower cost and larger scale than those based on traditional, proprietary storage. And Sun's services and support bring expertise in building some of the largest data centers in the world – extremely valuable in designing and managing the Sun Cloud.
Looking specifically at verticals, we see different application domains driving differences in hardware and software architecture. To that end, we expect to see many clouds catering to different needs crop up along the lines of HPC, Intelligence, Financial Services, Analytics, etc.
Cloud Computing Expo: How big an issue is security for enterprises who wish to migrate toward this kind of an infrastructure wholly or in part?
Douglas: There has been a lot written about security and privacy related to the cloud. It's important to realize that clouds will have different levels of security and providers need to be honest and accurate about what that level of security is with their users. Data privacy is a cornerstone of Sun's approach to compliance with complex, demanding international data regulations, as well as escalating policy and process oriented requirements imposed globally. We've built our business on working with large enterprise customers to ensure the safety of their data. We also have the most secure operating system on the planet, OpenSolaris. Recently, Sun named Michelle Dennedy as the Chief Governance Officer for Cloud Computing. Formerly Sun's Chief Privacy Officer, she now works with Sun's business, technical and legal teams to develop and adhere to the best data governance policies and processes possible for cloud computing to build trust for cloud environments.
Cloud Computing Expo: How crucial is the distinction between Private Clouds and Private Clouds?
Douglas: There's a difference in the particular requirements from organization to organization, which is exactly why we believe in a world of many clouds. The Sun Cloud is ideal for those customers who are unencumbered by regulatory constraints and certain security requirements. For those customers who can't use a public cloud due to regulatory, security or other business constraints and need to keep their data behind their firewall, we'll help them build their own private clouds based on our Sun Open Cloud Platform.
Cloud Computing Expo: And how about management and deployment? Tell about the acquisition of Q-layer. What does this indicate about the future trajectory of Sun’s cloud offerings?
Douglas: The Virtual Data Center (VDC) capabilities enabled by Sun's Q-layer software provide drag-and-drop provisioning of resources, making the Sun Cloud incredibly easy to use. The VDC model significantly reduces the amount of time it takes to create virtual machine images and a virtual data center from hours to minutes. When customers sign up for Sun Cloud, they each are given their own “virtual data center”. The VDC serves much the same purpose as a regular data center but with much greater capabilities and at much lower cost. Using a simple browser or their own software, customers dynamically add virtual servers, networking components, and storage as they are needed, paying only for what they use. Designed for both individuals and teams, users can easily deploy pre-configured virtual applications or popular software stacks based on the operating systems of their choice (Linux, OpenSolaris, or Windows).
Cloud Computing Expo: What does Cloud Computing have to offer to SMBs?
Douglas: It's about economics, not technology. For startups and small departments, the kind of capital expenditures it takes to put a service online may be inconvenient or simply impossible. They don't have the resources to build a datacenter, hire an IT operator or invest in IT equipment. Cloud computing provides a quick on-ramp with low barriers to entry. Customers only pay for what they use. Additionally, choosing a public cloud from a vendor like Sun can deliver physical security, reliability and availability that exceeds what an SMB could cost-effectively provide on their own.
Cloud Computing Expo: You’re not only Sr. VP of Sun’s Cloud BU, you’re also Sun’s Chief Sustainability Officer – what’s the main connection between the Cloud and the trajectory of Greener IT right now?
Douglas: Energy efficiency and cloud computing are synergistic. The cloud enables higher levels of utilization, driving an overall increase in datacenter efficiency. That's good for business and good for the environment.
Cloud Computing Expo: 2009 is a year of obvious challenges, from both a CapEx and an OpEx perspective, for anyone involved with Enterprise IT. Finally, what’s your top tip, as a seasoned software executive, to those other CTOs and VPs of Technology out there right now – especially those working at embattled start-ups who may be looking for some magic bullet to ensure they’re alive (and well) as a company in 2010?
Douglas: Sun CEO Jonathan Schwartz likes to say that “innovation loves a crisis.” If you look back at history, it’s evident that new ideas and new industries are formed during times of crisis. I like to flip that a bit and say “crisis loves an innovator.” It’s not just one person, rather it’s a community of people that come together to tackle problems. It speaks to the power of communities. My advice for companies big and small is to continue to look for opportunities to drive innovation. And, it's more important than ever to be clear about what problem you are solving for your customers. If you can find a cost-savings component that's great, but don't over-rotate on cost. The best companies are still looking for strategic advantage.
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 30, 2016 08:00 AM EDT Reads: 2,356
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 30, 2016 07:15 AM EDT Reads: 1,380
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 30, 2016 07:00 AM EDT Reads: 2,231
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 30, 2016 06:00 AM EDT Reads: 2,006
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 30, 2016 05:30 AM EDT Reads: 3,297
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 30, 2016 04:45 AM EDT Reads: 3,315
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 30, 2016 03:15 AM EDT Reads: 1,535
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 30, 2016 03:00 AM EDT Reads: 2,087
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 30, 2016 03:00 AM EDT Reads: 1,389
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 30, 2016 02:45 AM EDT Reads: 2,528
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 30, 2016 02:45 AM EDT Reads: 1,076
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 30, 2016 02:15 AM EDT Reads: 3,020
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 30, 2016 02:00 AM EDT Reads: 1,485
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 30, 2016 01:00 AM EDT Reads: 2,692
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 29, 2016 10:00 PM EDT Reads: 2,416
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 29, 2016 04:15 PM EDT Reads: 2,620
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 29, 2016 02:00 PM EDT Reads: 3,012
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 29, 2016 12:45 PM EDT Reads: 1,710
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 29, 2016 10:30 AM EDT Reads: 1,323
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 29, 2016 10:00 AM EDT Reads: 2,567