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The High Cost of Independence
The acronym ISV stands for Independent Software Vendor. Historically, independence was important to protect customers from the proprietary lock-in associated with third-party components such as hardware or system software. A greater choice of interoperable components gave customers greater flexibility to procure and assemble a system that met their needs. Microsoft alleviated some of this concern with the Windows platform because customers could always choose multiple hardware providers when selecting applications that ran on Windows. Of course, an application that only runs on Windows isn't exactly an 'independent' application, but customers seem to accept hardware independence as sufficient freedom. (More on Microsoft and Windows later.)
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