RedPrairie announced a new E²e Business Process Platform to orchestrate cross-application business processes. Built on SOA standards and web services technologies, the new platform enables a common point of integration for all RedPrairie and third-party applications.

“One of the greatest challenges facing companies today is the ability to manage business processes end-to-end, from the retail shelf to the manufacturing floor,” said Mike Mayoras, CEO of RedPrairie. “What is particularly exciting about our new E²e Business Process Platform is its ability to manage previously disjointed processes like new product launches, product recalls, and store promotions in a streamlined way. This new platform orchestrates business processes not only across RedPrairie solutions, but across multiple enterprise systems easily and efficiently.”

The new E²e Business Process Platform provides a shared platform for collecting, managing, communicating, and acting on information and events that flow from the store shelf through manufacturing. The platform includes:

• A process modeler for building and customizing business processes using a graphical user interface
• A process monitor for dynamically tracking business activities and processes
• A service repository for easy access to RedPrairie services and registration of other enterprise services
• A service bus for orchestrating and brokering transactions between systems

The platform can be used to better orchestrate enterprise-wide processes like product recalls, product returns, new product launches, promotions, and coordinated store deliveries. In the case of product recall management, the E²e Business Process Platform orchestrates a “one-button recall” that communicates to stores, distribution centers, transportation vehicles, manufacturing centers, and customers the necessary actions to be taken during a recall. In fact, the platform integrates to voice and email technologies, allowing personal contact with customers during a recall.

RedPrairie’s E²e Business Process Platform is built on the latest 64-bit Microsoft Windows Server 2008 technology including SQL Server 2008, Windows Workflow Foundation and Windows Communication Foundation as core components.

“We are pleased to continue our strategic relationship with RedPrairie,” said Eddie Amos, general manager for worldwide partner evangelism at Microsoft Corp. “The company continues its long tradition of providing customers with products that integrate demand and supply processes seamlessly. RedPrairie’s development tools allow for productive and effective application development. We are also impressed with its use of Microsoft-based collaboration and presence technologies to drive product recall response cycle time reduction.”