The success of SOA runs two ways. SOA serves as the catalyst for organizational change, yet an organization must be ready to embrace these new dimensions opened up by SOA. The latest survey data shows most organizations are just starting on their SOA journeys. Why do enterprises set out to build a Service Oriented Architecture, but end up with a 'Service Averse Architecture'? There are many promises being made about the potential of SOA these days, followed by disillusionment as these promises don't pan out. However, SOA is more than a single IT project or even a series of implementations. Rather, SOA represents a long-term change in thinking and management of all aspects of the enterprise. SOA not only decomposes technology into loosely coupled systems, but also decomposes organizations into 'loosely coupled businesses.' This session will look at the latest survey data on ways organizations are embracing service oriented architecture, and how far along the road most are from full-functioning SOA.